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Sora AI – Open AI

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Named after the Japanese word for sky, Sora is classified as a text-to-video diffusion model.

Generative Engine Optimization (GEO)

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Generative Engine Optimization (GEO) is an innovative approach to search engine optimization (SEO) that leverages artificial intelligence (AI) and machine learning techniques

What Is E-E-A-T?

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E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a concept introduced by Google in its Search Quality Evaluator Guidelines to assess the quality of web content. E-A-T is a set of criteria that Google uses to evaluate the credibility and reliability of websites and the content they produce. Here’s a brief explanation of each […]

Barriers to execution in marketing

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Barriers to execution in marketing can arise from various factors that hinder the effective implementation and success of marketing strategies. Here are some examples of common barriers to execution in marketing: Lack of clear objectives: Without clearly defined marketing objectives, teams may struggle to align their efforts and execute cohesive campaigns. Unclear goals can lead […]

What is a Customer Data Platform (CDP)?

In today’s digital age, companies have access to an unprecedented amount of customer data. However, many companies struggle to turn this data into actionable insights that can drive their business forward. This is where a Customer Data Platform (CDP) comes in. A Customer Data Platform is a software system that collects and analyzes customer data […]

Brilliant uses of AI and GPT – Part 2 – Socratic

is it ok to use AI tools to help with homework? Using AI tools to help with homework can be a useful resource, especially if they are designed to provide students with a better understanding of the subject matter. However, it is important to use these tools ethically and responsibly, and not rely solely on […]

The concept behind the interoperable APIs

Application Programming Interfaces (APIs) have become an essential component in modern software development, allowing applications to communicate and exchange data with one another. However, the rise of complex and diverse software systems has led to a need for interoperable APIs, which can seamlessly communicate with each other, regardless of the technology stack or platform. Interoperability […]