Blue Ocean SEO Strategy is a search engine optimization (SEO) approach that focuses on identifying and pursuing untapped, less competitive, and less explored niches and keywords in the search engine results pages (SERPs).
The term “blue ocean” is derived from the book “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne. The book advocates for creating new markets rather than competing in existing ones.
In the context of SEO, the Blue Ocean Strategy suggests that rather than targeting highly competitive keywords and markets, businesses should identify and create their own unique and uncontested space in the SERPs. This can involve targeting long-tail keywords, leveraging local SEO, creating valuable content, and building a strong backlink profile.
By focusing on untapped areas of the market, businesses can increase their visibility and attract more organic traffic without competing with established players. This can lead to higher rankings, more traffic, and ultimately, increased revenue.
“Red ocean” refers to an industry that is highly competitive, with many companies vying for market share and customers. In a red ocean industry, companies compete on price, features, and other factors, often leading to price wars and decreasing profit margins. The term “red ocean” is derived from the idea that the competition is so intense that the water becomes bloody, representing the fierce battle between companies.
In contrast, a “blue ocean” industry is one that is relatively untapped and offers new opportunities for growth and innovation. Companies operating in blue ocean industries are not limited by existing competition and can create new demand by offering innovative products or services that satisfy unmet customer needs.
Understanding the difference between red and blue oceans is important for businesses, as it can help them develop strategies to compete effectively and sustainably in their industries. Companies in red ocean industries need to focus on differentiation and finding new ways to stand out from their competitors, while those in blue ocean industries need to focus on creating new markets and developing unique value propositions.