Blue Ocean SEO Strategy is a search engine optimization (SEO) approach that focuses on identifying and pursuing untapped, less competitive, and less explored niches and keywords in the search engine results pages (SERPs).
The term “blue ocean” is derived from the book “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne. The book advocates for creating new markets rather than competing in existing ones.
In the context of SEO, the Blue Ocean Strategy suggests that rather than targeting highly competitive keywords and markets, businesses should identify and create their own unique and uncontested space in the SERPs. This can involve targeting long-tail keywords, leveraging local SEO, creating valuable content, and building a strong backlink profile.
By focusing on untapped areas of the market, businesses can increase their visibility and attract more organic traffic without competing with established players. This can lead to higher rankings, more traffic, and ultimately, increased revenue.